Evolution of Zimbru Beer Brand
Repositioning a Traditional Beer Brand in the Premium Segment
Type of Work: Branding | Pack Design
Zimbru is one of the very few independent Romanian beer brands with heritage. The objective was to redesign the brand identity, reposition against premium beer brands and exlpore new product development oportunities in the emerging craft beer category. The project was a radical evolution of the traditional brand visuals covering all aspect of the brand from logo design to packaging and marketing materials.